1. competitive intangible
2. goodwill
Your company can earn some goodwill through better customer service.
The President is on a goodwill visit to Japan.
goodwill = cooperative attitude
goodwill payment
He is a man of goodwill
The school has to rely on the goodwill of the parents to help it raise money.
We have come to visit you in peace, and with goodwill.
Paying his friend’s debts was surely a goodwill gesture.
Your goodwill sank into my heart.
I am also proud to carry with me the goodwill of the American people, and a greeting of peace from Muslim communities in my country: assalaamu alaykum.
3. intangible asset