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Why do some trends catch on and others not?

The idea of glasses being a fashion item has been slow to catch on.

I want the trend of not wearing make-up to catch on.

I really can't catch on to what he was saying to me.

This new hairstyle is beginning to catch on.

That new book is beginning to catch on.

he's not too brilliant but i'm sure he'll catch on

to ​become ​fashionable or ​popular: I ​wonder if the ​game will ​ever ​catch on with ​young ​people?

The rest you'll catch on in the days ahead.

He doesn't take hints very easily, but he'll catch on (to what you're saying) eventually.

I wonder if the game will ever catch on with young people?