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otázka		odpověď
marketing začněte se učit		the business activity which advertises and sells products
brand začněte se učit		products sold under a particular name
target group začněte se učit		a specific group of customers that a business hopes to reach
launch začněte se učit		to introduce a new product or service
goods začněte se učit		things produced for sale
sales začněte se učit		the number of products sold by a company
manufacture začněte se učit		to produce, especially in large numbers
strategy začněte se učit		a plan for achieving something
profit začněte se učit		money earned by a business
loss začněte se učit		money lost by a business
plan a strategy začněte se učit		to decide what actions can help you achieve your goal
recognisable začněte se učit		familiar because of having been seen or experienced before,
personalization začněte se učit		designing or producing something to meet someone's individual requirements
trust building začněte se učit		the activity of developing trust between people so that they can work more effectively: The company recognizes that trust building in labor relations is a long process.
to solve a problem or an issue začněte se učit		to find a solution or an answer to it.
Information access začněte se učit		is the freedom or ability to identify, obtain and make use of database or information effectively.
to make the connection začněte se učit		to understand that there is a relationship between two or more things.

4 Personalisation