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What's your advertising IQ? začněte se učit
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Answer the questionnaire.
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how many coffees would each shop sell? začněte se učit
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at least a thousand each.
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Should you price your product above or below your competition? začněte se učit
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Which colour is best to use in an advert for: a) high-tech products; b) drugs and medical products; c) energy drinks, games and cars; d) food začněte se učit
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a) blue. b) green; c) red; d) yellow or orange. a) high-tech products; b) drugs and medical products; c) energy drinks, games and cars; d) food
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Out of 100 people, how many click off an online video before 10 seconds are up? začněte se učit
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What times are the best for posting a video if you want it to go viral? začněte se učit
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Monday and Tuesday between eleven and one o'clock.
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How do you make decisions about what you buy? začněte se učit
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Need Recognition. Search for Information. Product Evaluation Product Choice and Purchase. Postpurchase Use and Evaluation. Disposal of the Product.
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How much are you influenced by advertising? začněte se učit
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I've had a bad experience. When I was a child, I saw on TV an advertise to corn flakes, and I was very influenced to taste that. When I tasted corn flakes I didn't like it.
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What else influences you, e.g. people, brands, the internet? začněte se učit
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Self-talk. Previous Experiences. Environment. Senses (Sensory feedback). People. The Future. Media. Physical Health. Mental Health.
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Listen to the radio programme and začněte se učit
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What one thing hasn't changed about marketing? začněte se učit
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many of the basic principles of marketing are the same, for example, how consumers choose brands.
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What is the effect of giving people choice? začněte se učit
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It turns the decision to buy from a yes/no question into a Which one? question.
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In what two ways does pricing affect people? začněte se učit
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People like to save money, so they're attracted to lower prices. They also think that a higher price means higher quality, so when they want to "treat" themselves, they buy the higher priced item.
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What are the two advantages of a viral video? začněte se učit
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Distribution of a viral video is free, and it can get millions of views if successful.
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What four things are important if you want a video to go viral? začněte se učit
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Five possible elements are mentioned, so any four of these: grab the viewer in the first 5 seconds; make it memorable (or make it bizarre so that it's memorable); make it short (15-60 seconds); post it on a Monday ot Tuesday between 11 a.m. and 1 p.m.
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Which ideas surprised you the most? začněte se učit
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What surprised me was the fact of choice turns decision to buy into a "Which one?" question.
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How could a company promote a new product? Give three ideas. začněte se učit
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Offer promotional products. Order printed promotional material that shares information about the products. Collect testimonials from customers who have used and enjoyed the product.
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Read the text. Does it mention your ideas? začněte se učit
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začněte se učit
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the correct alternatives in the text.
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začněte se učit
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you (2) choose someone who gives advice on makeup začněte se učit
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you would choose someone who gives advice on makeup
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(3) the voggler likes your product, začněte se učit
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providing the voggler likes your product,
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she (4) mention it on one of her vlogs. začněte se učit
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she will mention it on one of her vlogs.
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OK, you pay her of course, but (5) she's a vlogger with a large following, začněte se učit
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OK, you pay her of course, but as long as she's a vlogger with a large following,
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your investment (6) be worthwhile and sales should boom. začněte se učit
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your investment will be worthwhile and sales should boom.
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if the vlog (7) online in the morning začněte se učit
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if the vlog goes online in the morning
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Now supposing you (8) you own vlog začněte se učit
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Now supposing you made you own vlog
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Even less-well-known vloggers have a bigger audience than you (9) be able to get at first. začněte se učit
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Even less-well-known vloggers have a bigger audience than you would be able to get at first.
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Remember, (10) you reach your target audience, začněte se učit
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Remember, unless you reach your target audience,
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your product (11) go anywhere, and neither will you. začněte se učit
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your product won't go anywhere, and neither will you.
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And that (12) be a shame. začněte se učit
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And that would be a shame.
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začněte se učit
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LEARN TO MAKE WRITTEN COMPARISONS
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What influences you when you buy a new phone or a computer? Write a list of factors. začněte se učit
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size; colour; useful/practical features; price; my friends have the same/fashionable/makes me look successful/brand loyalty
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Look at the chart on the right which shows the results of a survey on why people choose a particular smartphone. What is the most and least important factor for each group of people? (men) začněte se učit
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men: most important: useful/practical features; least important: price
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What is the most and least important factor for each group of people? women začněte se učit
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women: most important: fashionable; least important: size.
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What is the most and least important factor for each group of people? teenagers začněte se učit
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most important: my friends have the same; least important: brand loyalty.
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Read the report written by a student on the survey results začněte se učit
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and answer the questions.
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Which factors are mentioned? začněte se učit
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All except "fashionable". (This only appears in the conclusion)
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the student has made one factual error. What is it? začněte se učit
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The student wrote that price is more important for men than for women, but the opposite is true.
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How would you complete the main headings? začněte se učit
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1- Similarities. 2- Differences. 3- Teenagers.
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začněte se učit
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A report has headings for the first and last paragraph only. začněte se učit
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The first paragraph states the purpose of the report. začněte se učit
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The last paragraph gives a final comment and sometimes a recommendation. začněte se učit
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začněte se učit
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začněte se učit
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Circle three phrases for saying that two things are the same or nearly the same. začněte se učit
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affect both groups more or less equally, there is no difference in; show only a slight variation.
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Underline four different phrases for talking about differences. začněte se učit
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There are, however, significant differences in; far more important for x than for y; place greater importance on; showed an interesting contrast to.
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Put a box around four linking phrases. začněte se učit
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First of all; For example; However; On the other hand.
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Look at the chart again and make notes on four points you could make about teenagers. brand loyalty; price and fashionable; friends have the same; importance of size začněte se učit
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the least important; almost the same; the most important; most different from. useful/practical features; makes me look successful; brand loyalty
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How to choose a summer holiday destination. začněte se učit
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price; sports facilities; near water; interesting local culture; good local food; friend recommended it; attractive advertisement.
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