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Read the text about how trends spread. What is the main idea of the text? začněte se učit
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Main idea: that the best way to explain a trend is as something that spreads like an epidemic or virus.
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začněte se učit
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and find the words that complete the phrases in bold.
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When trends suddenly become popular, they take (?) začněte se učit
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When trends suddenly become popular, they take off. take off: Increase fast in success/popularity
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When a product goes out of fashion, it has lost its (?). začněte se učit
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When a product goes out of fashion, it has lost its appeal.
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One way that fashions spread is they capture the (?). začněte se učit
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One way that fashions spread is they capture the imagination. they capture the imagination
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When people identify with something, it strikes a (?) people identify with something začněte se učit
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When people identify with something, it strikes a chord.
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When a product or trend is suddenly popular, we say it become the latest (?) začněte se učit
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When a product or trend is suddenly popular, we say it become the latest thing. it becomes the latest thing (can also say craze)
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When something is popular for just a short time, we say it's just a passing (?) popular for just a short time začněte se učit
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When something is popular for just a short time, we say it's just a passing trend/fad. it's just passing trend (can also say fad)
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When there is more of something now than before, we say the number has (?) there is more of something now than before začněte se učit
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When there is more of something now than before, we say the number has risen.
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When something becomes trendy because people tell each other about it, it spreads by word of (?) something becomes trendy because people tell each other about it začněte se učit
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When something becomes trendy because people tell each other about it, it spreads by word of mouth. it spreads by word of mouth
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Listen to people describing how two trends started začněte se učit
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and answer the questions.
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What trends do they talk about? začněte se učit
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wearing trousers below the hip, and showing underwear; reality TV shows
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How did the trends started? A trend that started in prison a few years ago, may as well earn you a place in prison nowadays. Now isn't that ironic? začněte se učit
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in US prisons, because belts weren't allowed; early programmes in the 1970s and 80s.
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How/Why did the trends spread? začněte se učit
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through rappers such as Ice T; through programmes such as Big Brother and Pop Idol.
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Read the expressions below začněte se učit
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for describing cause and effect
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cause | informal and neutral začněte se učit
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it all started... it originated in/from... it's because of...
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začněte se učit
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it has its origins/roots in... it can be traced back/attributed to... it stems from...
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effect | informal and neutral začněte se učit
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it led to... it has caused... Because of this...
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začněte se učit
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it resulted in... it gave rise to... it brought about...
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The Second World War gave (?) to the term "The First World War". Impossible? No. It's all because "retronym". začněte se učit
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The Second World War gave rise to the term "The First World War". Impossible? No. It's all because "retronym".
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A "retronym" is a word invented for an object/concept whose original name has gone out of date. začněte se učit
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Retronyms are invented because new developments change the way we perceive the world.
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The term "The First World War" can be traced (?) to 1939. začněte se učit
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The term "The First World War" can be traced back to 1939.
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Before that date, nobody knew there would be a World War II, začněte se učit
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and World War I had, until then, been called "The Great War".
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Another example is the guitar. začněte se učit
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All guitars used to be acoustic.
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The invention of the electric guitar (?) to the term "acoustic guitar". začněte se učit
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The invention of the electric guitar led to the term "acoustic guitar".
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Similarly, nobody said "black and white TV" before the invention of colour TV (?) in the need for the term. (developed/resulted/traced) začněte se učit
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Similarly, nobody said "black and white TV" before the invention of colour TV resulted in the need for the term.
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Many retronyms (?) from modern technology. začněte se učit
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Many retronyms stem from modern technology.
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The invention of laptops brought (?) the term "desktop computer" začněte se učit
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The invention of laptops brought about the term "desktop computer"
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and the proliferation of mobile phones resulted (?) the word "landline". začněte se učit
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and the proliferation of mobile phones resulted in the word "landline".
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The word "retronym" is (?) to Frank Mankiewicz, an American journalist. (attributed/given/caused) začněte se učit
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The word "retronym" is attributed to Frank Mankiewicz, an American journalist.
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Rewrite the sentences using the words in brackets. začněte se učit
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Change the verb tenses as necessary.
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Reggae comes from Jamaica. začněte se učit
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Reggae has its roots in Jamaica.
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The Mohican haircut, in the UK, was originally from the punk era. začněte se učit
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The Mohican haircut, in the UK, has its origins in the punk era.
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Technology has led to new types of crime, such as hacking. začněte se učit
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Technology has given rise to new types of crime, such as hacking.
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Some say football started in China. začněte se učit
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Some say football can be traced back to China.
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Global warming is the reason for many recent environment disasters. začněte se učit
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Global warming has caused/is the cause of many recent environment disasters. The new study predicted that heatwaves, cold snaps, bushfires, droughts, floods and windstorms would rise exponentially.
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Better healthcare and diet, plus fewer babies per family, mean the population is ageing. začněte se učit
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Because of better healthcare and diet, plus fewer babies per family, the population is ageing.
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The rising number of female world leaders can be attributed to the women's liberation movement. začněte se učit
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The rising number of female world leaders stems from the women's liberation movement.
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The growth in online publishing has necessitated new laws. začněte se učit
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The growth in online publishing has lead to new laws.
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It's thought that chess began in India over a thousand years ago. začněte se učit
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It's thought that chess originated in India over a thousand years ago.
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Medical procedures for disfigured soldiers led to the development of cosmetic surgery. začněte se učit
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Medical procedures for disfigured soldiers resulted in the development of cosmetic surgery.
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Look at the expresions in the box. When do you think we usually use these expressions? What is their purpose? So overall,... To sum up,... All in all,... Basically,... in conclusion,... So what I'm really saying is,... začněte se učit
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We usually use these expressions at the end of a long "turn" or the end of a setion of speech. The purpose is to summarise what has been said.
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Which expressions did the speakers in Exercise 3 A use? začněte se učit
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Basically, ...; So what I'm really saying is,...
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