→ Advertising → Začněte se učit / Stáhněte si MP3 karty

otázka		odpověď
ad blocking začněte se učit		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency začněte se učit		a company that produces advertisements
advertising campaign začněte se učit		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware začněte se učit		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration začněte se učit		repetition of a sound
alluring začněte se učit		attractive; also fetching
banner začněte se učit		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore začněte se učit		a huge number of products on sale at ridiculously low prices
billboards začněte se učit		(US) very large boards used for advertising
hoardings začněte se učit		(UK) very large boards used for advertising
blatant lie začněte se učit		very obvious and intentional lie
bombard začněte se učit		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash začněte se učit		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand začněte se učit		a type of product made by a particular company and sold under a particular name
brand awareness začněte se učit		the degree to which people are familiar with or prefer a particular brand
catchy jingles začněte se učit		easy to remember tune or song
classified ads začněte se učit		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait začněte se učit		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break začněte se učit		a short interruption of a television or radio programme to broadcast advertisements
consumer goods začněte se učit		products that people buy for their own use
creative brief začněte se učit		a document that gives details of what should be considered when something is being designed or advertised
direct mail začněte se učit		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing začněte se učit		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching začněte se učit		attractive; also alluring
flyers začněte se učit		sheets of printed information advertising something
good/best value for money začněte se učit		(UK) used in reference to something that is well worth the money spent on it
implicit začněte se učit		suggested but not communicated directly
in the lap of luxury začněte se učit		in a very luxurious way
informative začněte se učit		providing a lot of useful information
innovative začněte se učit		original and interesting
logo začněte se učit		a design or symbol used by a company to advertise its products
mail shot začněte se učit		the posting of advertising or similar material to a lot of people at one time
marketing strategy začněte se učit		a plan of action designed to promote and sell a product or service
misleading začněte se učit		causing someone to believe something that is not true
opulent začněte se učit		rich and special (relating to lifestyle)
to plug začněte se učit		to advertise
pop-up advertisements začněte se učit		an ad that displays in a new browser window
positioning začněte se učit		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement začněte se učit		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement začněte se učit		a way of advertising a product by supplying it for use in films or television programmes
proven začněte se učit		shown by research
rock-bottom prices začněte se učit		extremely low prices
sandwich boards začněte se učit		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing začněte se učit		words written in the sky using smoke from a plane
slogan začněte se učit		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising začněte se učit		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam začněte se učit		unwanted email, usually advertisements
sponsorship začněte se učit		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art začněte se učit		use the very latest technology
subtle začněte se učit		not loud, bright, noticeable, or obvious in any way
sumptuous začněte se učit		rich and special (usually with words relating to food and furnishings)
tantalising začněte se učit		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience začněte se učit		the particular group of people to which an advertisement or a product is directed
text message advertising začněte se učit		a form of marketing that businesses use to send promotions to customers via text messages
to exploit začněte se učit		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself začněte se učit		allow yourself something enjoyable
to pamper yourself začněte se učit		treat yourself to something luxurious
to put/leave other candidates in the shade začněte se učit		make candidates from other courses seem insignificant
to stand out in the crowd začněte se učit		to be noticed
trailers začněte se učit		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials začněte se učit		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous začněte se učit		(formal or humorous) seeming to be everywhere
unsurpassed začněte se učit		the best there is
USP (unique selling proposition/point) začněte se učit		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog začněte se učit		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth začněte se učit		when people hear about something from their friends, people they work with etc
commitment/consistency začněte se učit		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof začněte se učit		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity začněte se učit		(in persuasion principles) a general human quality that makes people return favours
scarcity začněte se učit		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority začněte se učit		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking začněte se učit		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

Advertising

Chcete-li přidat komentář, musíte se přihlásit.

více