BRAND - DEFINITIONS

 0    25 kartičky    juliakaczmarek2
stáhnout mp3 Vytisknout hrát zkontrolovat se
 
otázka English odpověď English
A brand
začněte se učit
is a name given to a product by a company so that the product can easily be recognized by its name or its design. A brand is a set of association in the mind of the consumer.
Brand name
začněte se učit
is the tittle given to a product by company that makes it.
Brand awareness
začněte se učit
it is how familiar people are with a brand (or its logo, slogan).
Brand loyalty
začněte se učit
is tendency to always buy a particular brand.
Brand image
začněte se učit
means the collection of ideas and beliefs that people have about the brand.
Brand stretching
začněte se učit
is using an existing name on another type of product.
Product placement
začněte se učit
is when products are used in films or TV shows, TV programmes.
Product endorsement
začněte se učit
is use of the well-known person to advertise a product. Famous people say in an advertisement how good they think it is. People will buy the product because they like or trust the person.
Product launch
začněte se učit
is the introduction of a product to the market. It is when we show or make a new product available for sale for the first time.
Product lifecycle
začněte se učit
is the length of time people continue to buy a product.
Product range
začněte se učit
is the set of products made by a company.
Market leader
začněte se učit
is the best-selling product or brand in a market.
Market challenger
začněte se učit
is the second best-selling product or brand in a market.
Market segment
začněte se učit
means customers of a similar age, income level or social group.
Market share
začněte se učit
is the percentage of sales a company has.
Market research
začněte se učit
means information about what consumers want or need.
Durable
začněte se učit
if something is durable, it lasts a long time, even if it is used a lot.
Fake
začněte se učit
a copy of an original product that is intended to deceive people into believing it is the real one.
Logo
začněte se učit
a design or way of writing its name that a company uses as its official sign on its products, advertising.
Packaging
začněte se učit
material, boxes used for wrapping goods to protect them
Reliable
začněte se učit
someone or something that is reliable can be trusted or depended on.
A downmarket product
začněte se učit
means a cheap product or a product of low quality.
Upmarket
začněte se učit
involving goods and services that are expensive and perhaps of good quality.
Focus group
začněte se učit
is a group of customers brought together by a company to help it do market research. The customers are asked to discuss their feelings and opinions about products, advertisements, companies, etc.
Target group
začněte se učit
is a limited group of people or area that plane, idea, product is aimed at.

Chcete-li přidat komentář, musíte se přihlásit.