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otázka		odpověď
the tendency to always buy a particular brand začněte se učit		brand loyalty
the ideas and beliefs people have about a brand začněte se učit		brand image
using an existing name on another type of product začněte se učit		brand stretching
how familiar people are with a brand (or its logo and slogan) začněte se učit		brand awareness
the title given to a product by the company that makes it začněte se učit		brand name
the introduction of a product to the market začněte se učit		product launch
the length of time people continue to buy a product začněte se učit		product lifecycle
the set of products made by a company začněte se učit		product range
when products are used in films or TV programmes začněte se učit		product placement
the use of a well-known person to advertise products začněte se učit		product endorsement
the best-selling product or brand in a market začněte se učit		market leader
information about what consumers want or need začněte se učit		marker research
the percentage of sales a company has začněte se učit		market share
the second best-selling product or brand in a market začněte se učit		market challenger
customers of a similar age, income level or social group začněte se učit		market segment

Brand management