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otázka		odpověď
tendency to always buy a particular brand začněte se učit		loyalty
the ideas and beliefs people have about a brand začněte se učit		image
using an existing name on another type of product začněte se učit		stretching
how familiar people are with a brand (or its logo and slogan) začněte se učit		awareness
the name given to a product by the company that makes it začněte se učit		name
the introduction of a product to the market začněte se učit		launch
the lenght of time people continue to buy a product začněte se učit		lifecycle
the set of products made by a company začněte se učit		range
when products are used in films or TV programmes začněte se učit		placement
the use of a well-known person to advertise products začněte se učit		endorsement

branding 2