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otázka		odpověď
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals začněte se učit		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time začněte se učit		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) začněte se učit		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market začněte se učit		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups začněte se učit		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product začněte se učit		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. začněte se učit		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time začněte se učit		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase začněte se učit		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence začněte se učit		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to začněte se učit		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships začněte se učit		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands začněte se učit		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds začněte se učit		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories začněte se učit		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product začněte se učit		New advertising campaign
The person who has the higheat position in a company začněte se učit		Chief executive
The makers of clothes, shoes etc. in new and changing styles začněte se učit		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs začněte se učit		luxury-goods company
Possibility for future development and expansion začněte se učit		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny začněte se učit		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny začněte se učit		Articulate
Able to persuade somebody to do or believe something Przekonujący začněte se učit		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny začněte se učit		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany začněte se učit		Eloquent
A business company owned or controlled by another company Filia, Oddział začněte se učit		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły začněte se učit		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny začněte se učit		Reluctant
Important client Kluczowi klienci začněte se učit		Key account
Information about how much things cost Cennik začněte se učit		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi začněte se učit		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski začněte se učit		Extrovert
Main office Siedziba začněte se učit		Headquaters / Head office
Not available in shop Nie mieć na stanie začněte se učit		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny začněte se učit		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny začněte se učit		Insufficient
Stop giving or offering something to somebody Wycofać z rynku začněte se učit		Withdrawn from the market
The person with the most important position in a company Prezes začněte se učit		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność začněte se učit		Efficiency
Reacting quickly and in a positive way Żywo reagujący začněte se učit		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy začněte se učit		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany začněte se učit		Hesitant
To arrange to have an order Złożyć zamówienie začněte se učit		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować začněte se učit		To go bankrupt
To make a serious promise or decision Przysięgać začněte se učit		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować začněte se učit		To ensure
To make it possible for somebody to do something Umożliwić začněte se učit		Enable
To make something clearer or easier to understand Wyjaśnić začněte se učit		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu začněte se učit		Miss deadline
To officially choose someone for a job Mianować začněte se učit		Appoint
To send on Przekazać, Przekierować, Przesłać začněte se učit		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać začněte se učit		Ramble
To upset or insult sb Obrazić kogoś začněte se učit		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany začněte se učit		Inhabited
Very long and confused Rozwlekły, Chaotyczny začněte se učit		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany začněte se učit		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition začněte se učit		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent začněte se učit		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor začněte se učit		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions začněte se učit		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka začněte se učit		Free sample
Possibility for future development and expansion Potencjał wzrostu začněte se učit		Growth potential
Countries with cheap labor začněte se učit		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe začněte se učit		Luxury-goods
A group of buyers and sellers of particular good or service Rynek začněte se učit		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa začněte se učit		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku začněte se učit		Market reaserch
Unprocessed natural products used in production začněte se učit		Raw materials
An intermediary who sells to customers Pośrednik začněte se učit		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into začněte se učit		Segment
A company’s most important products Najważniejszy produkt začněte se učit		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans začněte se učit		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats začněte se učit		Swot
To form the total of something začněte se učit		To account for
To adjust or change to suit conditions Dostosować się začněte se učit		To adapt
To make something become international začněte se učit		To internationalise
To introduce a new product začněte se učit		To launch a product
To advertise and offer goods for sale Handlować začněte se učit		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing začněte se učit		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa začněte se učit		Webcast
A marketing intermediary that sells to other organizations Hurtownik začněte se učit		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach začněte se učit		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy začněte se učit		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową začněte se učit		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację začněte se učit		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować začněte se učit		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach začněte se učit		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć začněte se učit		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach začněte se učit		To talk at cross
To delay talking about something Owijać w bawełnę začněte se učit		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła začněte se učit		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha začněte se učit		To be like talking to a brick wall
To include someone in group communication začněte se učit		To keep someone in the loop
To make stronger Cementować začněte se učit		To cement
To nurture Kultywować začněte se učit		To cultivate
To support or praise Sprzyjać začněte se učit		Encourage
To stimulate, promote, encourage Pielęgnować začněte se učit		Foster relations
To keep Utrzymać začněte se učit		Maintain
To repair Odbudować začněte se učit		Restore relations
To start again Wznowić začněte se učit		Resume relations
To reinforce Wzmocnić začněte se učit		Strenghten
To end something suddenly Zakończyć, Zerwać začněte se učit		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić začněte se učit		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank začněte se učit		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki začněte se učit		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać začněte se učit		Sour
To make someone less confident or make something weaker Podkopać začněte se učit		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty začněte se učit		Establish
To make space začněte se učit		To make a room
To make use of a source of energy, knowledge, etc. that already exists začněte se učit		Tap into
A meeting začněte se učit		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność začněte se učit		Accountability
To choose for an office or position Mianować začněte se učit		To appoint
Important or powerful people who you know and who will help you Znajomości začněte se učit		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career začněte se učit		Networking
The former male and female students of a school, college or uniwersity Absolwenci začněte se učit		Alumni
A legal document giving official permission to do something začněte se učit		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca začněte se učit		Entrepreneur
Continue; happen začněte se učit		Carry on, Go on
To prepare something, usually something official, in writing začněte se učit		Draw sth up
Anticipate (spodziewać się) with pleasure začněte se učit		Look forward to
To arrange Zakladac np. biznes, Planować začněte se učit		Set up
To disappoint začněte se učit		Let sb down
Appear Okazać się začněte se učit		Turn out
To cancel začněte se učit		Call sth off
Arrive and register at a hotel or airport začněte se učit		Check in
Change sth into sth successful začněte se učit		Turn round
To be successful or develop in a particular way začněte se učit		Work out
To strenghten, develope začněte se učit		Build up
To postpone Przełożyć začněte se učit		Put off
To meet another person in order to do something together začněte se učit		Meet up
Have a good relationship začněte se učit		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja začněte se učit		A complaint
Specoalized knowledge (in a particular field); expert skill začněte se učit		Expertise
A co-worker, an associate Kolega z pracy začněte se učit		Coleque
Self-employed (usually worked for various different companies not just one) začněte se učit		To work freelance
Someone you don’t know very well začněte se učit		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy začněte se učit		Turn over

Business English

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