→ Business Handbook - Unit 3 - Corporate Structures And Strategy → Začněte se učit / Stáhněte si MP3 karty

otázka		odpověď
strategic planning začněte se učit		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning začněte se učit		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis začněte se učit		internal Strengths and Weaknesses and external Opportunities and Threats
company structure začněte se učit		by function, product, customer type, geographical area
management hierarchy začněte se učit		chain of command
top manager začněte se učit		senior menager
CEO začněte se učit		Chief executive officer
COO začněte se učit		chief operating officer
top management začněte se učit		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management začněte se učit		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management začněte se učit		supervisor, team leader, section chief
first-line management začněte se učit		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers začněte se učit		key accounts
the grassroots začněte se učit		the ordinary people in an organization
subordinates začněte se učit		people supervise by supervisor
core business začněte se učit		the main activity of the company that generates most of its profits
shareholder value začněte se učit		financial benefits for the owners of the company
product portfolio začněte se učit		the whole range of products that the company sells
brand loyalty začněte se učit		when consumers are faithfull to a particular product
cost centre začněte se učit		a business unit that spends money but does not generate revenue
earnings growth začněte se učit		a continuing increase in profit
mission statement začněte se učit		senior management's vision for the company
distribution channel začněte se učit		how a product gets from the manufacturer to the end-user
coordinate začněte se učit		organise people so that they work together effectively
assign začněte se učit		give someone a job to do
implement začněte se učit		carry out
ensure začněte se učit		make certain that something happens
adapt začněte se učit		change something to fit a new situation
monitor začněte se učit		watch and measure sth carefully for a period of time to see how things changes
evaluate začněte se učit		think about or test sth before deciding its value, suitability or effectiveness
determine začněte se učit		control what sth will be; officially decide sth; find out
state-of-the-art products začněte se učit		cutting edge products
tailor-made products začněte se učit		customized products
one-stop shop začněte se učit		all services provided in one place
a lack of managerial depth začněte se učit		a lack of amount of knowledge and experience
outdated začněte se učit		old fashioned
workflow začněte se učit		progress of work done
direct costs začněte se učit		production costs
indirect costs začněte se učit		overhead costs
shortage začněte se učit		a situation when you don't have enough of sth
over- reliance začněte se učit		depending too much on sth
sales staff začněte se učit		reps
saturation začněte se učit		when everyone who wants a product already has it
SMART začněte se učit		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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