CRM3

SAP Partner Channel MAnagement is divided in to

Partner Management, Channel Marketing, Channel Sales, Partner Order Management, Channel Service, PArtner and channel Analytics

Partner Management

to better recruit and manage partners

Channel Marketing

drive demand for products through channel partners

Channel Sales

Enable partners to sell more

Partner Order Management

optimize online ordering process

Channel Service

consistent and timely service

Partner and Channel Analytics

to gain insight and analyze data

Key functions performed by a channel

Information flow, Outward and Inward. Logistics, ensuring physical movement of goods. Value added services

Channel Manager role is

used by brand owners

Channel partner role is

used by partners

Market Dev Funds is integrated

Marketing, Partner Channel Management, Funds Management, Claims Management, Billing, BI, ERP

Market Dev Funds

is part of channel marketing. Increase effectivenes of channel marketing expenditures

Activities

Gruopware integration, Texts, Attachments, Questionnaire, Activity Journal, Tour planning and activity scheduling

Activities can be divided into

interactions and tasks

Key Activity Management

Ability to schedule and manage tasks. Ability to define and access customer activities. Seamless integration into all business transactions. Ability to integrate many different areas of data and create surveys. Sync with Outlook. Select BP & make offer

Groupware integration is server based

the data is exchanged in background automaticlly

Key Functions of sales methodology

Sales Assistant. Project Goals. Reporting/Analysis. Competitor Analysis. Opportunity Assesment. Buying Center. Opportunity Plan