→ Marketing Cz. 2 (definition) → Začněte se učit / Stáhněte si MP3 karty

otázka		odpověď
core products začněte se učit		A basic product which is bought because of a particular need, e.g. a drink for thirst.
consumer staples začněte se učit		Essential goods
augmented products začněte se učit		A basic product with additional features and services added to the total package.
clone začněte se učit		A new product, especially in the computer industry, which is almost the same as a successful one made by a more famous manufacturer.
consumer durables lasting products produced and sold in large quantities. začněte se učit		Long
consumer discretionary essential but desirable goods začněte se učit		Non
fast moving consumer goods začněte se učit		Products sold in very large quantities, such as groceries. They are often bought and move through stores quickly.
generic products začněte se učit		Products that are not known by a brand name, e.g. pharmaceutical products like paracetamol for headaches.
sell by date začněte se učit		A time suggested for reasons of safety by which perishable goods should be used.
perishables začněte se učit		Organic products, usually food, that go bad after a certain amount of time.

marketing cz. 2 (definition)