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otázka		odpověď
the ability to get something easily začněte se učit		Accessibility
the state of being cheap enough for People to be able to buy začněte se učit		affordability
involving business arrangements or trade between two businesses začněte se učit		b2b
involving the sale of goods or serivices directly to customer začněte se učit		b2c
relating to trade in products and services between businesses and goverment začněte se učit		b2g
the act of measuring the quality of something by comparing it with something else začněte se učit		benchmarking
a product that is made by particular company začněte se učit		brand
knowledge of the name of a company and the products it sells začněte se učit		brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative začněte se učit		brand insistence
the habit of always buying a product with the same name začněte se učit		brand loyalty
nazwą marki začněte se učit		brand name
a situation when a customer chooses one brand over another consistently začněte se učit		brand preference
the ability to recognize the brand začněte se učit		brand recognition
a study to find out when a business will start to make as much money as it has spent on products začněte se učit		breakeven analysis
to use a situation to your own advantage začněte se učit		capitalize on
kanal dystrybucji začněte se učit		distribution channel
końcowy odbiorca začněte se učit		end user
a price that is higher than it should be začněte se učit		exorbitant/inflated price
luki na rynku začněte se učit		gaps in the market
situation in whcich something is advertised and discussed in social media začněte se učit		hype
the pratcice of adding new products to a product range to make it more complete začněte se učit		line filling
the addition of a product or service with different features, sizes, pprices začněte se učit		line stretching (poszerzanie Lini asortymentu)
penetracja rynku začněte se učit		market penetrarion
badanie rynku začněte se učit		market research
a situation in which no more of product csn be sold because there are no place for it začněte se učit		market saturation
segmentacja rynku začněte se učit		market segmentation
udział w rynku začněte se učit		market share
the pratcice of charging a high price for a new product začněte se učit		market skimming
the combination of action a company uses when selling a product or a service začněte se učit		marketing mix
to increase the price of something začněte se učit		mark-up
product that is intended to be bought by as many People as possible začněte se učit		mass market
an opportunity for a company to offer a product that is not offered by other companies začněte se učit		niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it začněte se učit		OTS opportunity to see
to do something TK get an advantage začněte se učit		ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality začněte se učit		prestige pricing
price is equal to the sold products začněte se učit		price elasticity
a product pricing strategy by which a company charges the highest initial price začněte se učit		price skimming
information that you collect yourself začněte se učit		primary data
ability to distinguish a product from other similar one začněte se učit		product differentiation
cykl życia produktu začněte se učit		product life cycle
linia produktow začněte se učit		product line
the combination of products and services that company sell začněte se učit		product mix
rentownosc začněte se učit		profitability
methods or resources that conpel consumer to by a product or service začněte se učit		promotional tool
basen on information that Cannon be easily measured začněte se učit		qualitative (jakościowe)
related to information that can be shown in number and amounts začněte se učit		quantitative
the price of company shares on a stock market začněte se učit		quotation
the quantity or number of products sold začněte se učit		sales volume
a small number of People from a larger group that is boeing tested začněte se učit		sample of people
make sure that company products and customer experience meet customer expectations začněte se učit		satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it začněte se učit		Saturated
data that is publicly avaiable začněte se učit		secondary data
working with less than usual speed or energy začněte se učit		sluggish
the fact of something reaching a level or point at which something starts to happen or change začněte se učit		threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people začněte se učit		to aim at
to try to find out detailed information about a lot of different People or things začněte se učit		to carry out the research
to be more successful than competition at selling the product začněte se učit		to corner the market
różnicować začněte se učit		differentiate
to stop producing or offering a product začněte se učit		to discontinue a product
to engage in the process o gathering and analyzing information about a market začněte se učit		to do/carry out/conduct market research
to debut a new product to the market začněte se učit		to launch/introduce/bring out a product
to earn less money than the ammount that is spent začněte se učit		to make a loss
to esrn more money than the amount that is spent začněte se učit		to make a profit
to reach a stare where no more can be added začněte se učit		to reach a saturation
to divide the target market into approchable groups začněte se učit		to segment a market
to establish or come up with the price začněte se učit		to set a price
to Pay part of the cost of producing a good in order to reduce its price začněte se učit		to subsidize prices
to direct an action at a psrticular person or group začněte se učit		to target at
to make change to existing product which improve the functionality začněte se učit		to upgrade a product
to take money out of an account začněte se učit		to withdraw
to stop selling a product začněte se učit		to withdraw a product
an offer that consists of everyrhing consumers evaluate začněte se učit		total product offer
a name or symbol on a product that shows it was made by a particular company začněte se učit		trademark
unikatowa cecha produktu začněte se učit		USP unique selling point
a service that is ussed by the public začněte se učit		utillities
stosunek ceny do jakości začněte se učit		value-for-money
hurtownik začněte se učit		wholesaler

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