Marketing

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the ability to get something easily
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Accessibility
the state of being cheap enough for People to be able to buy
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affordability
involving business arrangements or trade between two businesses
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b2b
involving the sale of goods or serivices directly to customer
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b2c
relating to trade in products and services between businesses and goverment
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b2g
the act of measuring the quality of something by comparing it with something else
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benchmarking
a product that is made by particular company
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brand
knowledge of the name of a company and the products it sells
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brand awarness
the stage of brand loyalty where the buyer will akceptacji no alternative
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brand insistence
the habit of always buying a product with the same name
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brand loyalty
nazwą marki
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brand name
a situation when a customer chooses one brand over another consistently
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brand preference
the ability to recognize the brand
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brand recognition
a study to find out when a business will start to make as much money as it has spent on products
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breakeven analysis
to use a situation to your own advantage
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capitalize on
kanal dystrybucji
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distribution channel
końcowy odbiorca
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end user
a price that is higher than it should be
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exorbitant/inflated price
luki na rynku
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gaps in the market
situation in whcich something is advertised and discussed in social media
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hype
the pratcice of adding new products to a product range to make it more complete
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line filling
the addition of a product or service with different features, sizes, pprices
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line stretching (poszerzanie Lini asortymentu)
penetracja rynku
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market penetrarion
badanie rynku
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market research
a situation in which no more of product csn be sold because there are no place for it
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market saturation
segmentacja rynku
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market segmentation
udział w rynku
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market share
the pratcice of charging a high price for a new product
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market skimming
the combination of action a company uses when selling a product or a service
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marketing mix
to increase the price of something
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mark-up
product that is intended to be bought by as many People as possible
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mass market
an opportunity for a company to offer a product that is not offered by other companies
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niche
a measure of the number of chances that a customer who May be interested in a particular product will have to see an advertisement for it
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OTS opportunity to see
to do something TK get an advantage
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ploy (trick marketingowy)
a strategy in which companies charge a higher price for a product to convience customer the product s better quality
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prestige pricing
price is equal to the sold products
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price elasticity
a product pricing strategy by which a company charges the highest initial price
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price skimming
information that you collect yourself
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primary data
ability to distinguish a product from other similar one
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product differentiation
cykl życia produktu
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product life cycle
linia produktow
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product line
the combination of products and services that company sell
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product mix
rentownosc
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profitability
methods or resources that conpel consumer to by a product or service
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promotional tool
basen on information that Cannon be easily measured
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qualitative (jakościowe)
related to information that can be shown in number and amounts
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quantitative
the price of company shares on a stock market
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quotation
the quantity or number of products sold
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sales volume
a small number of People from a larger group that is boeing tested
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sample of people
make sure that company products and customer experience meet customer expectations
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satisfy customer needs
markwt in which, more product avaiable than the People that want to buy it
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Saturated
data that is publicly avaiable
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secondary data
working with less than usual speed or energy
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sluggish
the fact of something reaching a level or point at which something starts to happen or change
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threshold effect (efekt wartości granicznej)
to producent something for a particulqr purpose or a particular group of people
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to aim at
to try to find out detailed information about a lot of different People or things
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to carry out the research
to be more successful than competition at selling the product
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to corner the market
różnicować
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differentiate
to stop producing or offering a product
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to discontinue a product
to engage in the process o gathering and analyzing information about a market
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to do/carry out/conduct market research
to debut a new product to the market
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to launch/introduce/bring out a product
to earn less money than the ammount that is spent
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to make a loss
to esrn more money than the amount that is spent
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to make a profit
to reach a stare where no more can be added
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to reach a saturation
to divide the target market into approchable groups
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to segment a market
to establish or come up with the price
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to set a price
to Pay part of the cost of producing a good in order to reduce its price
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to subsidize prices
to direct an action at a psrticular person or group
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to target at
to make change to existing product which improve the functionality
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to upgrade a product
to take money out of an account
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to withdraw
to stop selling a product
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to withdraw a product
an offer that consists of everyrhing consumers evaluate
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total product offer
a name or symbol on a product that shows it was made by a particular company
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trademark
unikatowa cecha produktu
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USP unique selling point
a service that is ussed by the public
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utillities
stosunek ceny do jakości
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value-for-money
hurtownik
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wholesaler

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