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otázka		odpověď
buzzword začněte se učit		a word that has become very popular, especially a word relating to a particular activity or subject
clout začněte se učit		power / influence
hard-liner He’s a hardliner opposed to any political settlement. začněte se učit		someone who is uncompromising to his/her beliefs
pitfall začněte se učit		a trap
asset The business has assets totalling £5.1 million. začněte se učit		a major befenit
catch-22 situation začněte se učit		a set of problems that is impossible to escape from because each problem must be solved first before you can solve any of the others
jettison We may have to jettison some parts of the business. začněte se učit		to get rid of something that is not useful or successful
mainstream začněte se učit		dominant trend
stalemate Management and the unions have reached stalemate in their negotiations. začněte se učit		deadlock (punto muerto)
think-tank začněte se učit		a group of people who work together to produce new ideas on a particular subject
breakthrough začněte se učit		important discovery
burden Men say they are willing to share the burden of domestic work. When an elderly relative falls ill, you should not have to shoulder the burden alone. začněte se učit		a serious or difficult responsibility that you have to deal with
fully-fledged začněte se učit		completely develop/ well-establish
moot point začněte se učit		question or issue which people disagree
quandary začněte se učit		a difficult situation/ inability to decide (crossroad)
scapegoat začněte se učit		someone who is blamed for something that is not their fault (fall guy = cabeza de turco)
backfire His plan backfired when Sue discovered the hidden presents. začněte se učit		has the opposite effect to the one that you wanted
cogent začněte se učit		reasonable and sensible argument (convincing)
crackdown Police are launching a new crackdown on drug users. začněte se učit		strong action that someone in authority takes to stop a particular activity
hackneyed začněte se učit		words or ideas have been used so often that they no longer seem interesting or original / clichéd
snag začněte se učit		a samll difficulty / obstacle
streamline začněte se učit		to improve something/ to make more efficient

Media Buzzwords

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