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otázka		odpověď
brand stretching začněte se učit		using an existing name on another type of product
brand loyalty začněte se učit		the tendency to always buy a particular brand
brand image začněte se učit		the ideas and beliefs people have about a brand
brand awareness začněte se učit		how familiar people are with a brand (or its logo and slogan)
product launch začněte se učit		the introduction of a product to the market
product lifecycle začněte se učit		the length of time people continue to buy a product
product range začněte se učit		the set of products made by a company
product placement začněte se učit		when products are used in films or TV programmes
product endorsement začněte se učit		the use of a well-known person to advertise products
market leader začněte se učit		the best-selling product or brand in a market
market research začněte se učit		information about what consumers want or need
market share začněte se učit		the percentage of sales a company has
market challenger začněte se učit		the second best-selling product or brand in a market
market segment začněte se učit		customers of a similar age, income level or social group
market follower začněte se učit		a company that follows what the leader in its sector does
peak travel začněte se učit		when the largest number of people are traveling
subsidiary začněte se učit		a company which is at least half-owned by another company
factory / plant začněte se učit		a large builging or group of buildings where goods are made
call centre začněte se učit		an office where people answer questions and make sales over the phone
service centre začněte se učit		a place where faulty products are mended
headquarters / head office začněte se učit		the main office or building of a company
distribution centre začněte se učit		a building from which goods or supplies are sent to factories, shops or customers
warehouse začněte se učit		a building for storing goods in large quantities
outlet začněte se učit		a place through which product are sold
publicity stunt / gimmick začněte se učit		an organized action designed to attract potencial clients' attention
demand začněte se učit		what customers actually want from the market
supply začněte se učit		what the market actually offers to customers
budget začněte se učit		money for an advertising over a particular period of time
marketing mix začněte se učit		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company začněte se učit		a company that created companies under it and controls them
pitch začněte se učit		what the sales rep says to the potential customer
repositioning začněte se učit		changing an image and strategy of brand or product in a market
merchandising začněte se učit		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in začněte se učit		go to desk at a hotel / airport to say you have arrived
frequent flyer points začněte se učit		award by airlines to reward customer loyalty
lounge začněte se učit		a room in a hotel / an airport where people can sit and relax
upgrade začněte se učit		change to a better seat or level of service
boarding pass začněte se učit		a card you mast show in order to get on a plane
ground staff začněte se učit		all the people who work at an airport, but not the pilots or cabin crew
initiatives začněte se učit		important new plans to achieve an aim
accomplishements začněte se učit		success in doing something
autonomy začněte se učit		independence / freedom to make your own decisions
empowerment začněte se učit		giving people the power to do something
faculty začněte se učit		teaching staff
slogan začněte se učit		a short phrase that is easy to remember
press coverage začněte se učit		newspapers and magazines
design features začněte se učit		an important, interesting or typical part of something
campaign začněte se učit		a promotional, advertising activity over a particular period of time
suppliers začněte se učit		people or companies who / which deliver services
department začněte se učit		a larger organisation is often divided into smaller units, reffered to us...
marketing začněte se učit		matching what the business organization produces with what customers want
niche začněte se učit		a small, specialised part of a market
junk mail začněte se učit		letters about products and services which you haven't ask for and probably don't want
hype začněte se učit		promoting a product or service with exaggerated or intensive publicity
brand začněte se učit		a product which can be recognized by its name
upmarket začněte se učit		aiming at the luxury end of the market
downmarket začněte se učit		aiming at the mass end of the market
sponsorship začněte se učit		supporting a cultural or sporting enterprise in return for advertising
crowded market začněte se učit		one with too many competing products
reposition začněte se učit		change the image of product or service
mailshot začněte se učit		when the same letter is sent to a large number of possible buyers
brochure začněte se učit		a booklet giving information about company's products or services
junky začněte se učit		drug addict
introduction, growth, maturity, decline začněte se učit		particular stages in product's existance consist of...
shareholders začněte se učit		people owning shares in a company
wholesaler začněte se učit		a business selling products to other shops or business, not individual customers
agenda začněte se učit		a plan of the meeting
item on the agenda začněte se učit		a particular point on the plan of the meeting
a red-eye flight začněte se učit		the flight which is very early, at the crack of dawn
a white knuckle flight začněte se učit		the flight which is scary, with turbulences
open ticket začněte se učit		the ticket without specified date of return
a cheaper ticket oprion začněte se učit		the ticket with a discount
to receive a stand-by passenger status začněte se učit		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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