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otázka		odpověď
Brand awareness začněte se učit		the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. Brand awareness is the result of brand recognition.
Brand recognition začněte se učit		the extent to which a consumer can correctly identify a particular product or service just by viewing the product or service's logo, tag line, packaging or advertising campaign
Marketing mix začněte se učit		a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Product placement začněte se učit		a practice in which companies gain exposure for their products by paying for them to be featured in films and television programmes.
choosing to spend the same amount on advertising as one's competitors začněte se učit		comparative-parity method
setting a high price for a new product, to make maximum revenue before competing products appear on the market začněte se učit		market skimmin

the most important definitions