The Way the brain buys 3

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otázka		odpověď
someone or something that is used to trick someone into going somewhere or doing something, so that you can catch them, attack them etc; a model of a bird used to attract wild birds so that you can watch them or shoot them začněte se učit		decoy A third “decoy” item, which is not quite as good as the other two, can make the choice easier and more pleasurable
not necessary because something else means or does the same thing začněte se učit		redundant Tills will then become redundant
to gently persuade or encourage someone to take a particular decision or action začněte se učit		nudge A device on the trolley could nudge customers:
to try to persuade someone to do business with you, buy something etc začněte se učit		pitch it will be used to pitch purchase suggestions
to put your name on a list for something because you want to take part in it začněte se učit		sign up consumers might sign up to it
literary or formal great danger, especially of being harmed or killed začněte se učit		peril That way lies grave perils.
secretly, while other things are happening publicly; Pol. za kulisami začněte se učit		behind the scenes customers are manipulated from behind the scenes.
a strong negative reaction by a number of people against recent events, especially against political or social developments začněte se učit		backlash There have been backlashes before
affecting your mind in a way that you are not conscious of začněte se učit		subliminal subliminal messages
to slow down and stop; to stop operating or continuing začněte se učit		come to a halt But the checkout in this Sainsbury’s comes to a halt
to press buttons on a cash register to record how much money is being put inside začněte se učit		ring sth up she can’t attract the attention of a supervisor for permission to ring up a multipack of beer

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