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začněte se učit
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Which sentences refer to real situations and which to hypothetical ones?
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Experience shows that if the price is higher, people think your product is better. začněte se učit
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Real situation. conditional clause: is; result clause: think
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If a video goes viral, it will get millions of views. začněte se učit
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real situation. conditional clause: goes. result clause: will get
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People will click off unless the video is memorable. začněte se učit
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real situation. conditional clause: is. result clause: will click off.
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Your brand name will travel around the world provided the video goes viral. začněte se učit
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real situation. conditional clause: goes. result clause: will travel.
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Supposing you wanted to sell a new brand of chocolate ... what price would you set? začněte se učit
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hypothetical situation. conditional clause: wanted. result clause: would set.
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each. začněte se učit
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hypothetical situation. conditional clause: opened. result clause: they'd sell
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Which words from the box could replace provided and supposing in sentences 4 and 5 above? začněte se učit
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if; providing; suppose; imagine; let's say; on condition that; as long as.
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Your brand name will travel around the world provided the video goes viral. Your brand name will travel around the world on condition that the video goes viral. začněte se učit
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Your brand name will travel around the world if the video goes viral. Your brand name will travel around the world providing the video goes viral. Your brand name will travel around the world as long as the video goes viral.
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Supposing you wanted to sell a new brand of chocolate, what price would you set? Suppose/Imagine you wanted to sell a new brand of chocolate, what price would you set? začněte se učit
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If/Providing you wanted to sell a new brand of chocolate, what price would you set? Let's say you wanted to sell a new brand of chocolate, what price would you set?
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začněte se učit
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Use sentences 1- and the words in Exercise 3 A above to help.
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RULE 1 Use a real conditional when a) something is always or generally true: začněte se učit
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if + present simple + present simple Experience shows that if the price is higher, people think your product is better.
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RULE 1 Use a real conditional when b) something is likely to happen in the future as a result of a possible action/situation: začněte se učit
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if + present simple + (future with) will If a video goes viral, it will get millions of views.
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RULE 2 Use a hypothetical conditional when something is unlikely to happen in the present or future: začněte se učit
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if + past simple + would + infinitive without to. If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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RULE 3 As alternatives to if, it is possible too use: začněte se učit
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a) unless to mean if not b) providing/provided (that), on condition that or as long as to mean if and only if. c) suppose/supposing, imagine or let's say to say that something is unlikely. People will click off unless the video is memorable. Your brand name will travel around the world provided the video goes viral. Supposing you wanted to sell a new brand of chocolate, what price would you set?
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if + present simple + present simple začněte se učit
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Experience shows that if the price is higher, people think your product is better.
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if + present simple + will/going to/can/could/may/might/should + infinitive začněte se učit
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If a video goes viral, it will get millions of views.
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use unless to mean if not začněte se učit
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People will click off unless the video is memorable.
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use providing/provided (that), on condition that or as long as to mean if and only if. začněte se učit
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Your brand name will travel around the world provided the video goes viral.
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use suppose/supposing, imagine or let's say to say that something is unlikely. začněte se učit
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Supposing you wanted to sell a new brand of chocolate, what price would you set?
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use if + past simple + would/could/might/should + infinitive začněte se učit
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If another coffee shop opened next door ..., they'd sell at least a thousand cups each.
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SENTENCE STRESS: conditionals začněte se učit
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Listen and write sentences 1-5. Underline the stresses in each sentence.
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I’ll buy it if you reduce the price. začněte se učit
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I’d buy it if it weren’t so expensive. začněte se učit
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buy; weren't ... expensive
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Suppose you had the money, which one would you buy? začněte se učit
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Suppose; money; witch; one; buy
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I’ll come as long as you let me pay. začněte se učit
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You can’t come in unless you’re a member. začněte se učit
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TIP: In many situations, especially in speaking, we use only one clause of the conditional structure, e.g. začněte se učit
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Do you think I should take this job? Well, I'd take it. But it's up to you.
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začněte se učit
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the correct alternatives in the text.
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If you wanted to launch a new product for a specific audience and only that audience, what (1) you do? začněte se učit
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If you wanted to launch a new product for a specific audience and only that audience, what would you do? The answer is to get a vlogger to endorse your product. A vlog is a video blog and a vlogger is the person who presents the videos.
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If your product were, for example, lipstick, you (2) choose someone who gives advice on makeup - her followers are your perfect target audience. začněte se učit
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If your product were, for example, lipstick, you would choose someone who gives advice on makeup - her followers are your perfect target audience. It works like this: you send the vlogger a sample of your product
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and then, (3) the vlogger likes your product, začněte se učit
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and then, providing the vlogger likes your product,
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she (4) mention it on one of her vlogs. začněte se učit
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she will mention it on one of her vlogs.
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OK, you pay her of course, but (5) she's a vlogger with a large following (some have over a million), začněte se učit
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OK, you pay her of course, but as long as she's a vlogger with a large following (some have over a million),
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your investment (6) be worthwhile and sales should boom. začněte se učit
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your investment will be worthwhile and sales should boom.
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Just be sure that your suppliers have full stocks - if the vlog (7) online in the morning, your lipstick may be sold out by afternoon. začněte se učit
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Just be sure that your suppliers have full stocks - if the vlog goes online in the morning, your lipstick may be sold out by afternoon.
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Now supposing you (8) your own vlog, you would be wasting your time. začněte se učit
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Now supposing you made your own vlog, you would be wasting your time.
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Even less-well-known vloggers have a bigger audience than you (9) be able to get at first. začněte se učit
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Even less-well-known vloggers have a bigger audience than you would be able to get at first.
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Remember, (10) you reach your target audience, začněte se učit
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Remember, unless you reach your target audience,
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your product (11) go anywhere, začněte se učit
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your product won't go anywhere,
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and neither will you. And that (12) be a shame. začněte se učit
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and neither will you. And that would be a shame.
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