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otázka		odpověď
volume of mentions about a product or brand that are published in blogs, social media channels, etc. In the morning all social media were filled with Apple's newest presentation and created even more ______. začněte se učit		brand buzz In the morning all social media were filled with Apple's newest presentation and created even more brand buzz.
graphic mark, emblem, or symbol used to aid and promote public identification and recognition We commissioned a graphic designer to get a quality _____. začněte se učit		logo We commissioned a graphic designer to get a quality logo.
content created by brand and published on external resources Now there are new regulations about informing the customer about ______. začněte se učit		branded content Now there are new regulations about informing the customer about branded content.
activity of supervising the promotion of a particular brand of goods _______ is essential in terms of brand image upkeeping and securing company's reputation. začněte se učit		brand management Brand management is essential in terms of brand image upkeeping and securing company's reputation.
use of more than one brand within a product category The level of CEO's involvement in ______ was insane. začněte se učit		multi brand strategy The level of CEO's involvement in multi brand strategy was insane.
copying of a competitor's well-known products These days you can go to the nearest market and find ______ Nikes. začněte se učit		counterfeiting These days you can go to the nearest market and find counterfeited Nikes.
person who is hired by an organization or company to represent a brand in a positive light and help to increase brand awareness and sales Calvin Klein always surprises with their famous _______ and new campaigns. začněte se učit		brand ambassador Calvin Klein always surprises with their famous brand ambassadors and new campaigns.

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Basic concepts Digital marketing Media and advertising Sales Market Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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