Marketing tools and techniques

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otázka		odpověď
process of two or more organizations or individuals working together to complete a task or achieve a goal New ______ with Pharrell Williams is a bold move for such fashion house as Chanel. začněte se učit		collaboration New collaboration with Pharrell Williams is a bold move for such fashion house as Chanel.
marketing of specific personality The industry is yet to explore all the benefits of ______. začněte se učit		ego marketing The industry is yet to explore all the benefits of ego marketing.
marketing environment of a company, indirectly affecting it, e. g government, legislation and technological growth Never underestimate the impact of ______. začněte se učit		macro environment Never underestimate the impact of macro environment.
any way a business communicates a message to its desired market, or the market in general ______ plan lacked a united vision behind it. začněte se učit		marketing communication Marketing communication plan lacked a united vision behind it.
prioritizing and identifying needs and desires of consumers and creating products that satisfy them Customer and ______ is the key to our success. začněte se učit		marketing orientation Customer and marketing orientation is the key to our success.
range of services offered by a services marketing company Our ______ is very up-to-date and we only hire experienced workers. začněte se učit		service mix Our service mix is very up-to-date and we only hire experienced workers.
incorporating social and environmental considerations in products and promotions ______ is seen as a way to treat the customer fairly. začněte se učit		ethical marketing Ethical marketing is seen as a way to treat the customer fairly.

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Basic concepts Digital marketing Media and advertising Sales Market Brands Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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