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otázka		odpověď
desire that causes a customer to buy a product Every business works to satisfy certain ______ and wants. začněte se učit		customer needs Every business works to satisfy certain customer needs and wants.
problem the target audience may face Analyze all the possible ______ before you finalize the decision. začněte se učit		pain point Analyze all the possible pain points before you finalize the decision.
interactions between a customer and a product provider We should expand our ______ department. začněte se učit		customer service We should expand our customer service department.
concept encompassing a customer’s impression, awareness and/or consciousness about a company or its offerings We can try to change ______, but it definitely will be time- and effort-consuming. začněte se učit		customer perceptions We can try to change customer perceptions, but it definitely will be time- and effort-consuming.
person who could possibly become a client How do you see your ______? začněte se učit		potential client How do you see your potential client?
customers’ perception of how a business treats them customer experience Keeping track of ______ is always quite hard. začněte se učit		CX customer experience Keeping track of CX is always quite hard.
overview of customer behaviour tendencies Our analysts obtain new ______ daily. začněte se učit		customer insight Our analysts obtain new customer insights daily.

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