Digital marketing

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otázka		odpověď
advertising on a website that is relevant to the page’s content Contextual targeting is good for attracting traffic from similar sources. začněte se učit		contextual targeting Contextual targeting is good for attracting traffic from similar sources.
promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising search engine marketing SEO is a big part of ______. začněte se učit		SEM search engine marketing SEO is a big part of SEM.
process of contribution of information to any media, especially digital media Specialists in ______ can sometimes be outsourced. začněte se učit		content creation Specialists in content creation can sometimes be outsourced.
form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites Price rates for ______ have grown by 5%. začněte se učit		search retargeting Price rates for search retargeting have grown by 5%.
use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event social media optimisation _______ can help us get the most out of all social media outlets. začněte se učit		SMO social media optimisation SMO can help us get the most out of all social media outlets.
business communication connection between an external stakeholder and an organization through various channels of correspondence Organic ______ is down 2% this week. začněte se učit		engagement Organic engagement is down 2% this week.
hashtag is a word or phrase preceded by a # Never use too many ______, it doesn't look nice and worries the users. začněte se učit		hashtag Never use too many hashtags, it doesn't look nice and worries the users.

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Basic concepts Media and advertising Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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