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otázka		odpověď
transfer of goodwill from one product in a company's line to another We hope that ______ will help increase our sales for the next launch. začněte se učit		halo effect We hope that halo effect will help increase our sales for the next launch.
action of designing or producing something to meet someone's individual requirements ______ is a nice way to make the customer feel unique. začněte se učit		personalization Personalization is a nice way to make the customer feel unique.
anything that can be offered to a market to satisfy the desire or need of a customer How did you discover our ______? začněte se učit		product How did you discover our product?
work directed towards the innovation, introduction, and improvement of products and processes research and development ______ investments are needed to bring out new products. začněte se učit		R&D research and development R&D investments are needed to bring out new products.
marketing of generally similar products with minor variations that are used by consumers when making a choice Simple ______ doesn't work anymore, we have to come up with something brand new. začněte se učit		product differentiation Simple product differentiation doesn't work anymore, we have to come up with something brand new.
products which are not necessary but which tend to make life more pleasant for the consumer The first thing you think of as _____ is jewelry. začněte se učit		luxury goods The first thing you think of as luxury good is jewelry.
use of computer-aided manufacturing systems to produce custom output If the option of ______ is added to the website the number of customers will surely grow. začněte se učit		customization If the option of customization is added to the website the number of customers will surely grow.

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