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otázka		odpověď
individual who handles the actual purchase in a buying decision ______ are very common in various industries, including art collecting and fashion retail. začněte se učit		buyer Buyers are very common in various industries, including art collecting and fashion retail.
commercial transactions conducted electronically on the Internet ______ is said to outgrow traditional retail in the next few years. začněte se učit		e-commerce E-commerce is said to outgrow traditional retail in the next few years.
commercial transactions conducted electronically by mobile phone ______ is now almost as important as e-commerce. začněte se učit		m-commerce M-commerce is now almost as important as e-commerce.
sale in which no price or other consideration is paid or intended to be paid ______ can be held before the product launch. začněte se učit		sales simulation Sale simulation can be held before the product launch.
process or a set of activities/sales normally carried out before a customer is acquired ______ of the new collection started on March 1st. začněte se učit		presale Presale of the new collection started on March 1st.
process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit Traditional _______ has less potential than e-commerce. začněte se učit		retail Traditional retail has less potential than e-commerce.
situation where one business makes a commercial transaction with another business-to-business Companies focusing on ______ are not our competitors in this particular field. začněte se učit		B2B business-to-business Companies focusing on B2B are not our competitors in this particular field.

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Basic concepts Digital marketing Media and advertising Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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