Media and advertising

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otázka		odpověď
mass means of communications above-the-line Using just ______ to promote a product is not enough anymore. začněte se učit		ATL above-the-line Using just ATL to promote a product is not enough anymore.
promotional message the recipient is unaware of The amount of hidden advertising in the Bond films may come as a surprise. začněte se učit		hidden advertising The amount of hidden advertising in the Bond films may come as a surprise.
out-of-home products and services determined by some as non-traditional or alternative media I never knew that putting up posters in metro carts is called ______! začněte se učit		ambient media I never knew that putting up posters in metro carts is called ambient media!
short song or tune used in advertising and for other commercial uses McDonalds' "I'm lovin it" is one of the most famous ______ ever. začněte se učit		jingle McDonalds' "I'm loving it" is one of the most famous jingles ever.
usage of an appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign Failure of ______ is a failure of all our efforts. začněte se učit		media strategy Failure of media strategy is a failure of all our efforts.
advertiser's point of view about a social or political issue or a matter of public interest ______ are great for promoting products in any publication, from your local newspaper to The Times magazine. začněte se učit		advertorial Advertorials are great for promoting products in any publication, from your local newspaper to The Times magazine.
one view or display of an ad We expect an increase in unique viewer ______. začněte se učit		impression We expect an increase in unique viewer impressions.

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Basic concepts Digital marketing Sales Market Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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